If we are lucky, and work very hard, in some part of our lives we are good. And if we are good, we get the privilege of working with really good people in a really good environment. In most other things, we are amateurs. As amateurs, we are expected to work with other amateurs, in marginal facilities, and to accept that. As the stars occupy center stage, we watch from the balcony as spectators.

But sports, fitness and health is every bit as important to my life as it is to an Olympic athlete’s. Why should that athlete have access to the best coaches and trainers, the best nutritionists, equipment and facilities, and I don’t?

Once there seemed a good answer to that question. Now, there isn’t. Now if I am willing to pay for a special experience the way I am in so many other things, why can’t I have it? Why not in sport?

So we offer it.

Imagine the person who was pushed to sports’ sidelines many years ago, too small, too clumsy, too afraid. And on that sideline, of course, with poor facilities, poor coaching, poor everything, sports isn’t very interesting.

Imagine that same person with a second chance, with facilities that take your breath away. Imagine discovering that you actually can do
things that you gave up believing you could do. That you aren’t too small or too clumsy or too afraid. Imagine a trainer who doesn’t coach you like an Olympic athlete, but who treats you like one. Imagine the possibilities. Imagine your excitement.